PROMAX Sports Group

Full-Service Sports Agency

PROMAX SPORTS GROUP

Built by former athletes. Powered by experience. Dedicated to protecting your journey — on the court and beyond.

"WE PLAYED FOR THE NAME ON THE FRONT.

NOW WE WORK FOR THE NAME ON THE BACK."

360°

Full-Service

INTL

Global Reach

DAY 1

Life After Ball

Mission Statement

THE "GAME RECOGNIZES GAME" APPROACH

At PROMAX Sports Group, we represent elite athletes across all sports — with a championship focus on basketball. As former athletes, we've been where you are, and we know that a career is about more than just a contract.

Our mission is to protect the journey of our athletes, securing the off-court endorsements and community roots that turn a professional run into a lifelong legacy. From the hardwood to the field, we build champions.

Our Philosophy

"We played for the name on the front; now we work for the name on the back."

0°

Full-Service Coverage

Years of Combined Experience

Continents Represented

Former Athlete Leadership

What We Do

FULL-SERVICE ADVOCACY & PROTECTION

A 360-degree shield for your career across all sports, with championship basketball expertise.

01Core Service

Contract Negotiation & Representation

From NBA to international leagues across all sports, we negotiate every clause with the precision of former athletes who know exactly what's at stake — on and off the court.

02Global Reach

Multi-Sport International Operations

Navigating regulations, overseas contracts, buyout clauses, and global league structures across basketball, football, soccer, and more. Expertise built from years of international play.

03Brand Building

Brand Management & Endorsements

We don't wait for brands to come to you. We proactively build your off-court portfolio — securing endorsements that align with your values and extend your legacy.

04Community

Community Integration Strategy

We transform you from a player on the roster to a pillar of the community. Deep local roots create job security and post-career opportunity that stats alone cannot.

05Long-Term

Life After Basketball Initiative

Starting Day One, we build the business infrastructure for your post-career life. Financial planning, entrepreneurial ventures, and strategic partnerships.

06Development

College Recruitment & Draft Prep

Guiding college athletes across all sports through recruitment, NIL opportunities, and the transition to professional play. Basketball specialists with expertise in all major sports.

The Athlete-to-Agent Advantage

WHY CHOOSE PROMAX

We Speak the Language

We've sat in locker rooms and dugouts across all sports, felt the pressure of championship moments, and navigated international competition. We don't need a manual to understand your grind — we've lived it. When we negotiate your deals, we aren't just looking at numbers; we're looking at the career trajectory we know is possible because we've walked that path.

Beyond the Game

A pro career is a sprint, but life is a marathon. Most agencies focus strictly on the next contract; we focus on the next forty years. Our "Life After Sports" initiative starts on Day One. We proactively secure off-court endorsements and strategic partnerships that turn your athletic talent into a sustainable business brand.

Community Integration as a Strategy

We don't want you to just play in a city; we want you to own it. PROMAX specializes in expanding your community engagement profile, transforming you from a "player on the roster" to a "pillar of the community." Building these deep local roots creates a level of job security and post-career opportunity that a stat sheet alone cannot provide.

Full-Service Advocacy & Protection

From international league regulations and contract buyouts to marketing and brand management, we provide a 360-degree shield across all sports. As former athletes, we know the pitfalls that can derail a career. We handle the noise off the field so you can stay locked in on it.

The PROMAX Brotherhood

When you sign with PROMAX, you aren't a line item on a spreadsheet — you're part of a select family of elite athletes across all sports. You get direct access to founders who have successfully transitioned from competition to the boardroom and are committed to ensuring you do the same.

FORMER ATHLETES.

ELITE AGENTS.

The PROMAX Brotherhood

The Initiative

LIFE AFTER SPORTS

STARTS ON DAY ONE.

A pro career is a sprint, but life is a marathon. While most agencies focus strictly on the next contract, PROMAX focuses on the next forty years. We proactively build the business infrastructure, endorsement portfolio, and community relationships that transform your athletic talent into a sustainable, generational legacy — across all sports.

◈Financial Planning

◈Entrepreneurial Ventures

◈Strategic Partnerships

The Roster

MEET THE TEAM

Former athletes. Industry veterans. Your advocates in every room that matters.

Maxwell

CEO / President

Basketball & Lead Agent

The visionary at the helm of PROMAX Sports Group. As CEO/President and Lead Agent, Maxwell drives the strategic direction of the agency with a deep understanding of the game built from years on the court. His leadership ensures every client receives championship-level representation.

Eric

Executive Vice President

International Sports Operations

Eric brings unmatched expertise in international sports operations across all disciplines. From navigating international regulations to securing overseas contracts in Europe, Asia, and beyond, he opens doors for PROMAX clients on the global stage that most agencies simply cannot access.

Stuart

President

Global Talent Representation

Stuart leads PROMAX's global talent representation division, overseeing elite athletes across all sports and leveraging an extensive network built across professional leagues worldwide. His expertise in identifying and developing championship-caliber talent has made him one of the most respected figures in sports representation.

Terry

Senior Vice President

College Athletics & Draft Prep

Terry bridges the gap between college athletics and professional play across all sports. His deep relationships within the college ecosystem, combined with his knowledge of NIL opportunities and draft preparation, give PROMAX clients a critical edge in their transition to the pros.

Paul

Vice President

Global Marketing & Sports Operations

Paul oversees the intersection of brand strategy and sports operations, ensuring that every client's on-field performance is matched by an equally powerful off-field presence. His global marketing expertise transforms athletic talent into enduring personal brands across all sports.

AR

Vice President

Social Media, Marketing & Scouting

AR leads PROMAX's digital presence and scouting operations across all sports. By combining social media strategy with talent identification, he ensures clients are seen by the right audiences — both on the field and across every digital platform that matters.

Chad

Vice President

Athlete Relations & Community Engagement

Chad is the heart of the PROMAX brotherhood. His focus on athlete relations and community engagement ensures that every client builds the deep local roots that create lasting job security and post-career opportunity. He turns athletes into pillars of their communities.

George

Senior Advisor

Strategic Counsel

George brings decades of wisdom and experience to PROMAX as Senior Advisor. His counsel shapes the agency's long-term vision and provides clients with the kind of strategic guidance that can only come from someone who has seen every dimension of the sports industry.

Ryan Duncan

Vice President

Player Relations & Strategy

Ryan brings strategic insight and deep player relations expertise to PROMAX. His focus on understanding athlete needs and building lasting partnerships ensures every client receives personalized, championship-level guidance.

Get Representation

START YOUR JOURNEY

Ready to take your career to the next level? Reach out to the PROMAX team. Whether you're a college prospect, a professional player seeking new representation, or a brand looking to partner with our clients — we want to hear from you.

[email protected]

Phone

(773) 715-9708

Headquarters

United States

THE PROMAX BROTHERHOOD

When you sign with PROMAX, you aren't a line item on a spreadsheet — you're part of a select roster with direct access to founders who've made the journey from the court to the boardroom.